BTS has released their 5th full-length album “ARIRANG” on March 20 and they will hold the “BTS Comeback Live: ARIRANG” performance the following evening, March 21, around Gwanghwamun Square. The concert will be broadcast live worldwide through Netflix.
Global fans of BTS member V are organizing large-scale support projects for his comeback stage, as he appears before fans as part of BTS for the first time in nearly four years.
Here’s a look at some of the projects lighting up Gwanghwamun area and other parts of Seoul in celebration of V’s return:
- MASSIVE LUUX BILLBOARD
As the largest screen in Korea, the LUUX outdoor billboard measures an impressive 50 meters wide and 60 meters high, covering a total area of 3,000 square meters—roughly equivalent to 12 volleyball courts.
V’s celebratory video will be displayed on the LUUX billboard, located on the exterior wall of the Dong-A Media Center in Gwanghwamun, more than 70 times a day from 6 a.m. to midnight on March 21.
💜BTS V COMEBACK Support Project Part.1
『Gwanghwamun Dong-A Ilbo 3000㎡ Screen』
Introduction:
The Dong-A Ilbo screen, located in the heart of Gwanghwamun with a total area of 3000㎡, is the largest screen in Korea. Its J-shaped wraparound design offers a panoramic visual… pic.twitter.com/zekofyXJUB
— CHINA Baidu Vbar (@KIMTAEHYUNGBAR_) March 7, 2026
- MASSIVE DUAL SCREENS AT GWANGHWAMUN KT SQUARE
Located adjacent to Gwanghwamun Plaza and the Sejong Center, KT SQUARE’s massive dual screens occupy a prime spot in central Seoul. V’s video will be shown 140 times from March 20 to 21.
Gwanghwamun KT Square 1770 Screens
광화문 KT 스퀘어 1770㎡ 더블 스크린
The support has started. Each session lasts 2 MINUTES🥰
TAES VOICE#VelvetVocalistV#태형아_아리랑_컴백축하해 pic.twitter.com/DR9wk4c5GI
— CHINA Baidu Vbar (@KIMTAEHYUNGBAR_) March 20, 2026
💜BTS V COMEBACK Support Project Part.5
『Gwanghwamun KT SQUARE 1770㎡ Dual Screens
140 times per day—the Highest Frequency』
Situated adjacent to Gwanghwamun Plaza and the Sejong Center, KT SQUARE’s massive screen commands a prime location in central Seoul. Since Taehyung’s… pic.twitter.com/1GU90Xnv94
— CHINA Baidu Vbar (@KIMTAEHYUNGBAR_) March 19, 2026
- 246 Digital Screens at Incheon International Airport
To take advantage of all the international fans traveling to Korea for BTS this month, 246 digital screens featuring V have been strategically placed along major passenger routes across Terminals 1 and 2 at Incheon International Airport.
💜BTS V COMEBACK Support Project Part.2~4
📍 Incheon International Airport – KiroView Terminals 1 & 2
Considerating that many fans will be traveling to welcome Taehyung’s return on weekends, we specially secured KiroView’s digital screens across Incheon International Airport.… pic.twitter.com/XOLLGGcCR4
— CHINA Baidu Vbar (@KIMTAEHYUNGBAR_) March 18, 2026
- GWANGHWAMUN BUS SHELTER ADS
Celebratory videos of V will also be shown at bus shelters in front of the KT Building in Gwanghwamun, a high-traffic area with constant footfall.
📢 광화문 KT 앞 디지털 버스쉘터에서 진행되고 있는 태형의 컴백 축하 서포트 실제 영상을 공유합니다
모금에 참여해주신 모든 분들 감사드립니다.
많은 후기와 #RT 부탁드립니다.🙇🏻♀️💜
📢 We’re sharing a real video of Taehyung’s comeback celebration support currently being displayed on… https://t.co/xlfvl0bj3M pic.twitter.com/2pBOgdZErL
— V INSIDE🐯🇰🇷 (@BTSV_Support_Kr) March 16, 2026
- GWANGHWAMUN AREA BILLBOARDS & DIGITAL DISPLAYS
At Gwanghwamun Station in Seoul, celebratory videos marking V’s comeback will be broadcast on billboards and CM boards for two weeks, from March 8 to 22, reaching commuters and tourists passing through the station.
Many other large billboards featuring V’s image are also installed on buildings surrounding the area.
LOVE FROM TAIWAN
泰泰首爾光化門回歸應援Part2
💜日期：
·3/19-3/21
·一天100次一次20秒
💜地點：
·Cheonggye Parking Tower清溪韓國大樓停車塔（光化門清溪廣場）
·151-5 Seorin-dong, Jongno-gu, Seoul
Part2的應援是由台灣粉絲集資，聚集了台灣泰粉的愛一起完成。
大家要去看喔🥹 pic.twitter.com/wIpri03TGb
— V Taiwan Team 🇹🇼 (@vstreamtw) March 13, 2026
💜광화문 현장 영상을 공유합니다.
어제부터 지하철 광화문역 내 4개 기기에서 태형이의 컴백 축하 영상이 송출되고 있습니다.
이용객이 적은 시간을 선정해 촬영하려고 노력했으나, 불가피하게 지하철 이용객이 일부 장면에 포함되어 해당 부분은 모자이크 처리하였습니다.
모금에 참여해주신 모든… https://t.co/l7EM0xmVng pic.twitter.com/IiQN10hDH1
— V INSIDE🐯🇰🇷 (@BTSV_Support_Kr) March 10, 2026
- OTHER PROJECTS
A large digital billboard on the parking tower of the Cheonggye Korea Building will also be illuminated with V’s visuals. In addition, two celebratory ads will run at the Korea Building in Cheonggye Plaza—one on the media display and another on the parking tower.
𝟮𝟬𝟮𝟲 𝐁𝐓𝐒 𝐕 𝐂𝐨𝐦𝐞𝐛𝐚𝐜𝐤 𝐩𝐫𝐨𝐣𝐞𝐜𝐭 𝐏𝐀𝐑𝐓. 𝟯
뷔 한국 팬베이스 연합 서포트 #3
BTS 컴백을 축하하며 태형이에게 변함없는 응원과 사랑을 전하고자 뷔인사이드와 김태형 서포터즈 코리아가 함께
방탄소년단 컴백 무대가 이루어지는 광화문에서 전광판 광고를 진행합니다. #BTSV… pic.twitter.com/CY4RlCLDYV
— V INSIDE🐯🇰🇷 (@BTSV_Support_Kr) March 18, 2026
A full-page advertisement celebrating V’s return will also be featured in The Dong-A Ilbo, one of South Korea’s leading newspapers.
💜김태형 팬베이스 연합 프로젝트
-동아일보 디인사이트 <BTS 컴백 라이브 ARIRANG>특별기획판 전면 광고
-26. 3. 21 BTS 컴백 LIVE 현장 당일 20만부 무료배포 예정
-특별기획판으로 미공개 자켓 사진 포함 예정
뷔유니온과 한국 팬베이스가 주도하고 그 외 함께 진행하는 팬베이스는 추후… pic.twitter.com/xl4c0G6HlW
— V INSIDE🐯🇰🇷 (@BTSV_Support_Kr) March 19, 2026
