K-pop icons like BTS have played a pivotal role in modernizing traditional Korean hanboks, showcased in their vibrant promotions for the song “Idol.” This trend was enthusiastically embraced by BLACKPINK, and now IVE continues the tradition. In their recent “Heya” music video, IVE members are elegantly styled in contemporary hanboks. For those inspired to own a piece of this cultural blend, here are five must-visit stores in Korea.
1. Guiroe: Specializing in everything from wedding attire to menswear, Guiroe is your go-to for modern hanbok styles tailored to men. While many outlets focus on women’s fashion, Guiroe excels in offering chic, contemporary designs for men.
88 Donhwamun-ro, Jongno District, Seoul, South Korea
2. Soosulhwa: Soosulhwa is the ideal spot for adding a feminine flair to your wardrobe. Their hanbok dresses feature exquisite laces, floral patterns, and sheer fabrics, crafting silhouettes that evoke the charm of a modern-day hanbok fairy.
Website: https://soosulhwa.com/
3. Teterot Salon: For those seeking a casual yet stylish look, Teterot Salon merges traditional Korean motifs with modern fashion trends, perfect for everyday wear.
21-12 Supyo-ro 28-gil, Jongno District, Seoul, South Korea
4. Hoya in Seoul: Make a bold statement with Hoya in Seoul’s vibrant, detailed designs. Their hanboks feature bright colors and meticulous hand-sewn patterns, offering a taste of Korea’s rich cultural heritage.
6 Toegye-ro 68-gil, Jung-gu, Seoul, South Korea
5. Hanboknam: Known for their versatile casual hanboks, Hanboknam offers an array of items from tops to skirts, all incorporating traditional hanbok elements with a contemporary twist. They’re also known for their hanbok rentals.
17, Bukchon-ro 5ga-gil, Jongno-gu, Seoul
Website: https://www.hanboknam.com/
