BTS’s Jin has drawn explosive global attention with his “god of visuals” charm through a new campaign photoshoot for luxury jewelry brand FRED.
Jin—who serves as FRED’s global ambassador—shared images from the brand’s latest campaign on his SNS. Wearing FRED jewelry, Jin exuded refined elegance in a bright-toned suit, complemented by black hair styled to partially reveal his forehead, creating a sophisticated and regal atmosphere.
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FRED is a prestigious European high-jewelry brand beloved by royal families, founded in 1936. In July last year, the brand selected Jin as its first-ever global ambassador after 88 years. Following the announcement, FRED’s official website experienced a temporary crash due to a surge in traffic.
The jewelry worn by Jin—including the iconic Force 10 necklace priced at approximately KRW 134.6 million (about USD 100,000), a bracelet worth around KRW 37.5 million (USD 27,800), and earrings valued at roughly KRW 17.2 million (USD 12,700)—sold out rapidly, underscoring his immense global influence.
Beyond FRED, Jin is also a global ambassador or model for numerous major brands such as Gucci, Alo, Dolby, Laneige, Ottogi Jin Ramen, Dongwon F&B’s Dongwon Tuna, and Lucido-L, solidifying his status as a top global superstar and advertising powerhouse.
Meanwhile, Jin continues to dominate the music scene as well. His first solo fan concert and world tour, RUNSEOKJIN_EP.TOUR, achieved a historic milestone by ranking in Pollstar’s Global Top 20 Concert Tours, marking the highest record ever for an Asian solo artist.
He also set new records on Billboard’s Top Tour Monthly Chart, becoming the highest-grossing Korean solo artist in Europe and reaffirming his unmatched presence across music, touring, and global branding.