BTS’s Jimin ranked first in the December big data analysis of individual boy group brand reputation. BIGBANG’s G-Dragon and BTS’s Jin followed.
The Korea Corporate Reputation Research Institute analyzed brand reputations of 755 individual boy group members by extracting 55,502,285 pieces of big data from November 20 to December 20. The analysis measured consumer behavior using participation, media, communication, and community indices to calculate brand reputation scores.
The top 30 individual boy group brand reputations in December were ranked as follows: BTS’s Jimin, BIGBANG’s G-Dragon, BTS’s Jin, BTS’s Jungkook, 2PM’s Junho, BTS’s V, TWS’s Dohoon, Wanna One’s Kang Daniel, ASTRO’s Cha Eunwoo, RIIZE’s Wonbin, EXO’s Baekhyun, Super Junior’s Kyuhyun, TVXQ’s Yunho, BTS’s RM, HIGHLIGHT’s Yoon Doojoon, Wanna One’s Hwang Minhyun, NCT’s Doyoung, Super Junior’s Heechul, Stray Kids’ Hyunjin, CORTIS‘s Keonho, SHINee’s Minho, BTS’s J-Hope, Wanna One’s Yoon Jisung, Stray Kids’ Felix, ENHYPEN’s Sunghoon, CORTIS’s James, EXO’s Kai, BTS’s Suga, BIGBANG’s Daesung, and SEVENTEEN‘s Mingyu.
BTS’s Jimin, who topped the individual boy group brand reputation rankings, recorded a participation index of 173,824, media index of 175,595, communication index of 1,333,089, and community index of 1,438,015, resulting in a brand reputation score of 3,120,523.
Link analysis showed high associations with “unique,” “healing,” and “travel,” while keyword analysis highlighted “ARMY,” “Billboard,” and “Are you sure!?” as prominent terms.
