News of BTS’s Jin and Baek Jong Won’s brand JINI’s Lamp being reported for allegedly violating country-of-origin labeling rules has quickly become a hot topic online.
Korean netizens are now divided, with some criticizing the business partnership while others believe obsessive fans are fueling unnecessary controversy.
The issue stems from JINI’s Lamp’s IGIN highball drinks in watermelon and plum flavors. While the product labels listed the origins correctly — watermelon concentrate from the U.S. and plum concentrate from Chile — a section on the company’s website incorrectly described the ingredients as domestically sourced. This mistake led to an official complaint being made by an unnamed individual, which has prompted an investigation by government authorities.
As the case gained attention, Korean netizens began sharing their thoughts on the situation. Some think Jin made the wrong decision to get involved with Baek Jong Won, while others blame “toxic fans” for the report.
- “Why of all people would he go into business with such a corrupt company? It’s practically the same as getting kicked out.”
- “Ugh.”
- “So the product label was written correctly, but the person in charge of the website listed it differently?”
- “These toxic fans are seriously creepy…”
- “Yup, definitely the work of toxic fans again, sigh.”
- “How did he end up getting tied to Baek Jong Won of all people?”
Many are curious about how the controversy and investigation will affect JINI’s Lamp, which was only founded in late 2024.
