Coca-Cola is set to release a new advertisement starring V of BTS, spotlighting his charm while promoting the refreshing thrill of Coca-Cola Zero.
On September 3rd KST, Coca-Cola announced the upcoming launch of a commercial that highlights the moments when Coca-Cola Zero is most needed, centering on V’s vibrant energy and appeal.
The video opens with V riding in a Coca-Cola truck, moving to the beat of the music with effortless groove. He soon spots people languishing in the summer heat and boredom, then says with a knowing smile, “Looks like you need something thrilling.” At that moment, a container packed with Coca-Cola Zero swings open, instantly transforming the atmosphere into a lively festival. Surrounded by the Coca-Cola truck, the crowd begins to share cold bottles of Coca-Cola Zero, enjoy food, and soak in the joy of the moment. The ad wraps up with a close-up of V taking a satisfying sip—cool, crisp, and unforgettable.
A Coca-Cola representative stated, “We captured the transformation from boredom to celebration through the exhilarating taste of Coca-Cola Zero, showing how it brings people together.” They added, “We hope this commercial lets more people experience the bold, thrilling refreshment of the renewed Coca-Cola Zero.”
V commented, “I’ve always felt that Coca-Cola has a special power to bring people together. During the shoot, the energy we felt while sharing Coca-Cola Zero was truly unforgettable. I hope everyone can turn their everyday life into a thrilling celebration—just like I did—with Coca-Cola Zero.”
The full 60-second version of the commercial will be pre-released via V’s official Instagram, as well as on Coca-Cola’s official Instagram and YouTube channels. The TV broadcast version will begin airing on September 5th.
