Jin dominates Hollywood with global Dolby campaign.
BTS Jin has once again proven his superstar status by collaborating with Dolby Laboratories, a global leader in audio technology. This historic partnership, first announced on October 28, 2024, marks Dolby’s first-ever global marketing campaign centered around a single artist, underscoring Jin’s exceptional brand value and global influence.
Dolby’s ‘Love More in Dolby’ campaign featuring Jin is making waves in the U.S., particularly in Hollywood’s iconic landmarks. At Ovation Hollywood, Jin’s campaign visuals now cover seven floors of elevators and escalators, drawing immense public attention. The Dolby Theatre, home to the Academy Awards, has also been transformed with stunning visuals of Jin, further highlighting the global prestige of this collaboration.
Dolby’s promotional efforts didn’t stop there—Jin’s campaign also took center stage at CES 2025, the world’s largest IT and electronics trade show held in Las Vegas. With over 100,000 attendees from around the world, CES is a premier platform for cutting-edge technology and marketing strategies. Jin’s high-profile placement at CES underscores his dominance beyond K-pop, proving his influence in the global brand market.
Across Las Vegas, Jin’s Dolby campaign billboards and advertisements have captured the attention of tourists and locals alike. This campaign has also reached Korea, where it was recently featured on MBC’s travel program ‘AI Hitchhiker’, further showcasing Jin’s global popularity. Additionally, NBC in the U.S. aired the campaign’s TV commercial, amplifying its reach to an even wider audience.
Dolby has also been actively engaging with Jin’s fans online. When a fan posted, “Hollywood is now Jin Land,” on X (formerly Twitter), Dolby’s official account humorously responded, “We will now only call it Jin Land,” adding a clapping emoji and a purple heart, a clear nod to BTS’s fanbase. This direct engagement further solidifies Jin’s cultural impact beyond music.
This partnership with Dolby cements Jin’s status as one of the most sought-after global brand ambassadors. His unparalleled presence in Hollywood, combined with his expanding influence in high-profile brand collaborations, signals an exciting future filled with more groundbreaking projects.
As Jin’s campaign continues to dominate Hollywood, Las Vegas, and beyond, fans and industry experts alike are eager to see what new records and milestones he will set next in the global music and branding industry.
Sing, dance, and feel the joy when you experience Jin’s new single “I’ll Be There” in
