According to big data analysis conducted by the Korea Brand Reputation Research Institute, BTS‘s Jin, ASTRO‘s Cha Eun Woo, and Big Bang‘s G-Dragon are the top 3 individual male K-Pop idols in terms of brand value rankings for the month of November.
In order to determine the brand value rankings of currently promoting male K-Pop idols, the Institute analyzed big data in areas including consumer participation, media activity, communication, and community activity from October 16 through November 16 KST. The November analysis found that brand engagement with male K-Pop idols decreased by approximately 0.90% from last month.
Based on the analysis results, BTS member Jin ranked in 1st place with 4,208,846 brand value points. ASTRO member/actor Cha Eun Woo ranked in 2nd place with 3,680,064 points, followed by Big Bang’s G-Dragon with 3,426,896 points.
The top 30 individual male K-Pop idols in terms of brand value rankings for November are: Jin, ASTRO’s Cha Eun Woo, Big Bang’s G-Dragon, Kang Daniel, SHINee‘s Minho, BTS’s Jimin, BTS’s Jungkook, BTS’s V, NCT‘s Doyoung, RIIZE‘s Wonbin, SHINee’s Key, BTS’s j-hope, NCT’s Jaehyun, Seventeen‘s Mingyu, BTS’s RM, SHINee’s Onew, RIIZE’s Sohee, Big Bang’s Taeyang, Super Junior‘s Kyuhyun, EXO‘s Baekhyun, Seventeen’s Jeonghan, SHINee’s Taemin, Super Junior’s Heechul, Seventeen’s Wonwoo, The Boyz‘s Juyeon, Seventeen’s Hoshi, RIIZE’s Sungchan, RIIZE’s Anton, The Boyz’s Hyunjae, and Seventeen’s Seungkwan.
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