Jin’s highly-anticipated appearance on the variety show The Half-Star Hotel in Lost Island has sparked a massive surge in interest on Korean and overseas online portals. Following the premiere, the show reached a 100% peak on Google and Youtube search, marking its highest peak ever. The show obtained its highest search interest of the year. Moreover, an article on Jin’s appearance immediately went #1 on the main page of Naver Trends, surpassing 90k views in 2 hours.

seokjin is really KING of entertainment, the way he's always trending with crazy amount of views after every variety show appearance😭general public adores him, as they should! pic.twitter.com/bneOAGOSji
— yougotnojams (@seokjin_halo) August 19, 2024
SNS |
✅ #1 Naver’s main page
✅ #1 Related topic under The Half-Star Hotel show
✅ 100% search peak
✅ More than 275k mention in less 1 day
✅#1 Most Viewed (90k) News – Naver pic.twitter.com/TIL0ew8nck
— JIN SPACE ⁊📂 (@JINSPACE) August 19, 2024
Google | The Half-Star Hotel🏝️
✅Because of Jin, 'The Half-Star Hotel in Lost Island' show reached a 100% peak on Google Worldwide. This is its highest peak ever.
✅The show obtained the highest search interest of the month and year after the announcement of Jin's participation. pic.twitter.com/gAaponRSiw
— JIN SPACE ⁊📂 (@JINSPACE) August 19, 2024
Impact of SNS Kim SeokJin pic.twitter.com/M8r6QHFxOm
— JIN SPACE ⁊📂 (@JINSPACE) August 19, 2024
Tags related to the show are also occupying Twitter trends: “전복김밥” (Abalone kimbap), VARIETY SHOW KING JIN, Half-star hotel in lost island, #JinxHalfStarHotel, Seokjin. In the United States, where it was still early morning, the show became a top trending topic, demonstrating the extraordinary impact of Jin.

Abalone Kimbap 전복김밥 has been trending in South Korea since two hours with peak at #2 ever since Kim Seokjin made delicious Abalone kimbap in the show
Seokjin caught Abalone in rough sea in rain like a hero and made kimbap like a pro which was so delicious that it wowed… pic.twitter.com/wVep85WziB
— Seokjinism – THE ASTRONAUT JIN 🧑🚀 (Fan Account) (@seokjinism1) August 19, 2024
The nearly two-hour-long episode showcases Jin immersing himself in a variety of activities, allowing viewers to see different sides of his personality. From cooking and diving to engaging in challenging tasks, Jin’s versatility shines throughout, making it an incredibly entertaining watch for fans and the general public alike.

MBC Entertainment is uploading clips from Jin’s episode on “Half-Star Hotel in Lost Island” (푹 쉬면 다행이야) on YouTube!
1. https://t.co/B5F7rMK7j8
2. https://t.co/AaCggbBzQP
3. https://t.co/XkjUlPGx0k
4. https://t.co/LwnNoYpHkL
5. https://t.co/S4TjRCA1q3
6.… pic.twitter.com/iiabrytB1t— All for Jin (@jinnieslamp) August 19, 2024
Seokjin was so cool and focused that they compared him with the viral 2024 olympics sharpshooter Kim yeji🔥 pic.twitter.com/tCtXOMWrj5
— Carolyne🌱⁷⁼¹ (@mhereonlyforbts) August 19, 2024
jin serving 10/10 vocals in middle of the ocean, a REAL vocalist pic.twitter.com/1u1IdYvUFi
— Bìzzle⁷ (@bizzleavenuez) August 19, 2024
EVERYONE KNOWS ABOUT KIM SEOKJIN'S GLOBAL IMPACT & POWER! 👏😍🔥
Boom : "If Jin touches it, everything will be K!
K-Cold jjamppong! K-fish pot! K-Island! K- Diffuser! Global k integration from Jin's hands!#JinxHalfStarHotel #방탄소년단진 pic.twitter.com/Z9hiePRX9U— JIN FACTS || 🛸 KSJ1 IS COMING SOON || seokjin era (@_LunarWolfJin) August 19, 2024
PREVIEW OF SEOKJIN ON “Half-Star Hotel in Lost Island” (푹 쉬면 다행이야) EP.16!!
🗓️ August 26, 9PM KST!
📺 MBCJIN ON LOST ISLAND
RETURN OF VARIETY KING JIN#JinxHalfStarHotel pic.twitter.com/AwBlPHcbUI— moni⁷ 𖠌 (@sevenrchive) August 19, 2024