While netizens have always loved BTS Jungkook‘s projects with Calvin Klein, ARMYs have criticized a recent post from the brand for “excessive editing” of his nose.
Since becoming an ambassador for Calvin Klein, BTS’s Jungkook has never failed to shock fans with his visuals in their promotional content, and ARMYs have had nothing but praise for the collaboration.
On September 1, Calvin Klein joined ARMYs worldwide in celebrating Jungkook’s birthday!
we heard it was someone’s birthday today…
— calvinklein (@CalvinKlein) August 31, 2023
On social media, the brand posted some photos of Jungkook looking absolutely handsome AF. Whether it was wearing a cropped vest, statement white t-shirt, or baring his abs, Jungkook undoubtedly left ARMYs hot under the collar with some of the looks.
Yet, after the photos were posted, netizens noticed something strange about one of the images. In one of the photos, Jungkook was showcasing his unreal side profile and his visuals.
Netizens realized that the idol’s nose looked very different from the other photos. Because it was later in the thread, it was only a few days after the photos had been posted that ARMYs noticed the difference and, in the comments, fans called out the brand’s editing team.
If you want to be a respected fashion brand, especially in this era, modifying people’s face/ body is a big no bc it conveys a toxic message against body acceptance.
Stop editing people’s appearance and give us back Jungkook’s nose. You can’t use him and then don’t appreciate him https://t.co/NNGgZwSjnN— Beatrice⁷ꪜ
⍤⃝
(@_tris16mochi) September 3, 2023
There’s a special place in hell for whoever edited his nose like that https://t.co/nIMYKrGfpE
— ‿̩͙‿ ༺ ♰ mars ♰༻ ‿̩͙‿ (@prxmty_) September 3, 2023
Thought it was cuz of the angle and lighting but they really edited his nose on the left pic..F YOU CK https://t.co/bM9VT4CBfg
— Doraddai⁷ tannies
(@yoonsmeowing) September 3, 2023
kankaaaa niye editlediniz güzelim burnu???? https://t.co/meNlIAUPu3 pic.twitter.com/sfi5gOPDM6
— cincilim★ layo(V)er (@letterbyjimiin) September 3, 2023
Please hire other retouchers, because the nose on the left is not JK’s.. it’s insulting that you even think he NEEDS editing like that.
Fix your beauty ideals.
https://t.co/bVxYo2xJ3T
— Steffi⁷ JUNGKOOK DAY || 아포방포
While it’s not common for brands to edit photos, the fact that Jungkook’s nose was completely different unsurprisingly raised anger among fans.