Netizens are buzzing with reactions as the top spot in boy group brand value rankings undergoes a historic change after an unprecedented 67-month reign.
On January 13th, the Korea Brand Reputation Research Institute revealed the brand value rankings of K-pop boy groups for the month of January. For the first time in a remarkable 67 months, the first-place position has changed from BTS to Seventeen.
Seventeen took first place with a total of 6,157,072 brand points. Second place went to NCT with 4,064,501 points, while BTS took up third place with 3,677,975 points. BTS has been reigning first place for 67 months straight but their brand points decreased by 47.06% compared to that in December, following their enlistment.
Netizens reacted after seeing the rankings: “Wow, how many years are 67 months lol”
“So the first place changed after almost 6 years? That’s hilarious lol”
“Congratulations to Seventeen.”
“BTS is on another level. I realized it once more now.”
“Wow… who would take first place when Seventeen members go to the military?”
“First place for 67 months straight? wow..”
Full rankings are available here.
