V of BTS has just been announced as the first-ever global brand ambassador of TIRTIR. The K-Beauty brand, known for its viral cushion foundation, has become a leader in the Asian makeup space for its commitment to delivering an extensive shade range. When selecting V as ambassador, the brand says his undeniable cultural impact and unapologetic confidence inspired the partnership.
“V’s expressiveness and sensibility align closely with TIRTIR’s direction of individuality and diversity,” the brand says in a press release. “Through V’s sophisticated sensibility and relaxed attitude, TIRTIR plans to introduce its message of diverse shade options to the global market.” With the K-pop artist’s international influence in mind, TIRTIR hopes to further expand its newfound mission on a wider scale.
View this post on Instagram
As BTS prepares for its 2026 reunion, V’s new role as the face of TIRTIR is one of his many solo ventures this year. At the start of next year, V is slated to rejoin BTS — with a new album arriving in the spring and a world tour to follow.
For more beauty news, read about Diarrha N’Diaye’s new role as executive vice president for SKIMS Beauty.
