Recently, BTS J-Hope’s older sister, Jiwoo, made an unexpected update on social media.
On October 30, she announced her clothing brand, which she ran for about two years, would be closing.
“With the rapidly changing market and the practicalities of a brand operation, there have been constant trials and errors. After careful consideration, I have decided to conclude the brand’s journey.
I know how precious this long period of communicating through the clothing has been to me, so making this decision was by no means easy. I am filled with mixed emotions and regret.”
— Jiwoo
She also expressed gratitude to the customers and reflected on the last ten years of her experience in the clothing business.
“Above all, I would like to thank the customers who have supported and walked alongside me over the past decade. It is because of you all that I was able to take on new challenges fearlessly.”
— Jiwoo
She also discussed her future plans.
“As I close this chapter, I want to think more deeply about how to move forward as a brand director and creator. I would appreciate it if you could continue to support my next journey.”
— Jiwoo
Fans also left messages of support on her feed.
- “I will also support your new start.”
- “Jiwoo, you worked so hard.”
- “I will support your decisions!”
- “You worked so hard! Thank you so much for making such pretty and nice clothes.”
Previously, she appeared on an episode of MBC’s I Live Alone with J-Hope.
