BTS topped the brand reputation rankings for idol groups in the December big data analysis. IVE and SEVENTEEN followed behind.
The Korea Corporate Reputation Research Institute extracted 82,834,932 pieces of big data on idol group brands from November 17 to December 17 for this analysis.
The top 30 idol groups in December’s brand reputation rankings are BTS, IVE, SEVENTEEN, BLACKPINK, EXO, TWICE, Red Velvet, Stray Kids, BIGBANG, MAMAMOO, Oh My Girl, ILLIT, aespa, ENHYPEN, BABYMONSTER, KiiiKiii, BTOB, ATEEZ, CORTIS, MONSTA X, THE BOYZ, NMIXX, Hearts2Hearts, Super Junior, LE SSERAFIM, TWS, fromis_9, ITZY, Wanna One, and NCT.
BTS, who ranked first, recorded a participation index of 163,464, media index of 654,643, communication index of 2,168,650, and community index of 3,235,209, resulting in a brand reputation index of 6,221,966.
In link analysis, keywords like “award,” “achieve,” and “record” stood out, while keyword analysis highlighted “Spotify,” “full group,” and “Korea Donation Award.”