BigHit Music is facing strong criticism after announcing back-to-back comebacks for all three of its boy groups within a short time frame.
BTS recently confirmed that they will return with their highly anticipated comeback on March 20. The announcement immediately drew global attention, as fans have been waiting for new group activities since their enlistment years ago.
However, the excitement quickly turned into concern when it was revealed that TXT will also be making their first comeback since their contract renewals around the same period.
Not long after, news broke that CORTIS, the company’s newest boy group, is set to release their first comeback since their summer 2025 debut in April.
With BTS, TXT, and CORTIS all promoting within roughly a month of each other, fans across all three fandoms are expressing frustration. Many believe the tight scheduling will lead to overlapping promotions, divided attention, and internal competition for music show wins, media coverage, and promotional resources.
okay but cortis and txt comebacks in the exact same month… bigshit you had one job pic.twitter.com/q06l9Ftdrb
— mention ramie⁷⋆⊙⊝⊜ (@hnkive) February 10, 2026
Some fans have questioned why the company chose to stack three major releases so closely together when there are 12 months in a year.
No but 3 groups within a month
And there might be more from other labels too
Did they completely erase other months from their calendar 😭
— Mar 🧸🎸 TXT APRIL CB (@txtwerse) February 10, 2026
Bh might be the most useless and sturdiest label ever actually
— Mar 🧸🎸 TXT APRIL CB (@txtwerse) February 10, 2026
Others worry that junior groups could be overshadowed by BTS’s massive global presence, while CORTIS, still early in their career, may struggle to gain full promotional support during such a crowded period.
Only time will tell how the promotions unfold… But for now, many fans are massively concerned.
