As a global brand ambassador for Swiss luxury watchmaker Hublot, Jungkook participated in a cover and pictorial shoot for the magazine, unveiling six different cover images filled with unique charm and bold charisma.
The shoot explored the concept of an “extraordinary everyday life,” portraying the star spending time in unconventional ways at home. Jungkook’s confident gaze, relaxed poses, and Hublot’s modern and sophisticated watch collection combined to create a captivating atmosphere.
Reflecting on the shoot, Jungkook shared, “I really liked everything about the atmosphere, timing, and pace of the shoot. I usually find pictorial shoots difficult and still haven’t fully gotten used to them, but shooting with Bazaar has become a genuinely fun memory for me.”
Jungkook also spoke about BTS’ recently resumed world tour, which began in Goyang and marks the group’s return to touring after nearly four years.
“It had been such a long time since our last concert, and we prepared for it very carefully, so I didn’t really feel nervous or worried,” he said. “But it still felt like I briefly stepped into another world. Right now, I’m staying up excitedly thinking about traveling around the world and meeting audiences everywhere.”
He continued, “I definitely feel most like myself when I’m dancing and singing on stage while hearing the audience cheer. Even when my throat hurts and I’m drenched in sweat, that’s when I feel most alive.”
Speaking about his connection with Hublot’s artistic vision, Jungkook added, “It feels like we share a similar vibe somehow. I’m someone who moves more with my heart than my head, so maybe that’s why I feel this strange sense of connection. Rather than explaining information, I think we both focus on delivering the atmosphere and raw feeling of the moment.”
