On September 5, premium outdoor brand Snow Peak Apparel unveiled the second set of images from its 2025 Autumn/Winter (25FW) collection, featuring the new face of the brand, Kim Taehyung, aka V of BTS.
The photoshoot captures the essence of autumn through Taehyung’s signature calm and introspective aura. The images beautifully blend everyday life with nature, reflecting the subtle shift of the season while showcasing Snow Peak Apparel’s natural aesthetic and brand identity in a dynamic, multidimensional way.
In the photos, Taehyung is styled in a tonal, coordinated look, effortlessly combining relaxed-silhouette pieces perfect for transitional weather: windbreakers, sweatshirts, and pants. His serene demeanor and fluid movements, as if gently welcoming the season, enhance the sophisticated atmosphere and further emphasize the brand’s premium sensibility.
A Snow Peak Apparel representative commented, “V’s natural yet refined image seamlessly aligns with the autumnal mood we envisioned for this collection.”
