BTS Jin‘s arrival in Milan has triggered majorly divided reactions.
It was revealed that Jin’s appearance at Incheon Airport on September 21 was the idol’s departure for Milan Fashion Week to attend the Gucci show.
Heading to Milan for a special #Gucci event, Global Brand Ambassador #Jin from @bts_bighit is seen in a Gucci look with the new #GucciHorsebit1955Aura bag. pic.twitter.com/S5dtMtNbrw
— gucci (@gucci) September 21, 2025
While BTS has had awful and dangerous experiences at the airport, when Jin arrived in Milan he was met with the “Purple Ribbon” project which was created in 2018, using purple ribbons to protect BTS by keeping fans in certain areas so they aren’t mobbed.
Netizens praised that Jin’s personal space was being respected.
It’s the way everyone respects Jin sooo much. No mobbing. No chasing after him. Pure respect and adoration only. He was so happy seeing those purple ribbons. 🩵🫶
— Jinnie_ꋪ꒤ꋊ ꇙꏂꄲꀘ꒻꒐ꋊ ꓄ꄲ꒤ꋪ (@MylifeJinnie) September 21, 2025
Seokjin arrived in Milan safely. I think fans threw confetti at him and they had purple ribbon project. sweet 🌸
JIN AT MILAN FASHION WEEK#JinxGucci #Jin #MFW#Gucci @gucci #진#JinxGucciSS26
— Seokjinism (Fan Account) (@seokjinism1) September 21, 2025
Yet, while many fans praised the project being brought back, some hit back that it shouldn’t have been necessary if ARMYs just stayed at home. In particular, HYBE has shared guidance about not attending private schedules of the members, including at the airport, so many thought it was just performative and if they wanted to protect the members, they wouldn’t have gone at all.
The Purple Ribbon Project was a beautiful thing but it ended for a reason. We should not be trying to recreate it.
Instead, we should be staying at home.
There is absolutely no reason for you to be at the airport. What makes you think that the first thing the members want to+
— ⟭⟬Indigo Gwen💜⟬⟭ᴮᵀˢ ².⁰ ⁷⁼¹ ᴮᴱ ᴾʳᵒᵒᶠ (@ARMY4LIFE84) September 21, 2025
Puzzled at the airport videos I’m seeing praising a ribbon project. The people holding the ribbon are holding phones with their other hand, so they’re holding the ribbon against themselves? That’s what we should praise for Jin’s protection? Foxes guarding the hen house??? pic.twitter.com/b1ynNNxekz
— MH81⁷👻💜⟭⟬E ARE B⟬⟭CK (@__mh__81) September 22, 2025
“they put him in danger, but look, they brought ribbons 🥺” let’s normalised shaming people for showing up at the airport instead of praising them for the bare minimum. the bar is in heII
— alexandra⁷ saw seokjin (@bigdeal0818) September 22, 2025
The purple ribbon project was created to protect BTS, but many think that has to be done by listening to the rules and regulations put in place.
