On August 11, Compose Coffee, Korea’s leading coffee franchise, announced a new ad campaign featuring three drinks in the “V COMPOSED” menu, created in collaboration with Kim Taehyung, aka V of BTS, the brand’s exclusive model.
To mark the launch, Compose Coffee introduced special cup sleeves and teaser photos, now displayed on digital screens across its 3,000 stores.
In the photos, Taehyung captivates with his deep gaze and delicate gestures, leaving a lasting impression while effortlessly conveying the brand’s image.
The collection, themed “a cup composed by V,” features Rich Allegro, Yuja Staccato, and Dolce Serenade. Each drink draws inspiration from Taehyung’s signature aura and musical sensibility, building on the brand’s partnership with him since 2023.
The drink names incorporate musical terms derived from Italian, such as Allegro (quick), Staccato (short and detached), and Serenade (evening music), to align with the “composition” theme.
The “V COMPOSED” drinks include:
- Rich Allegro – A tea variation blending green tangerine chamomile with sweet lychee, accented by the tangy kick of red vinegar.
- Yuja Staccato – Goheung yuzu juice paired with grapefruit smoothie, striking a perfect balance of bitterness and refreshing citrus.
- Dolce Serenade – Compose Coffee’s signature blended milk with Korean honey and a shot of espresso for a smooth, rich finish.
Fans in South Korea flocked to their nearest Compose Coffee branches to be among the first to try the new “V COMPOSED” drinks, eagerly sharing photos and reviews on social media.
The new Taehyung x Compose Coffee cup sleeves and posters are now available and on display in shops!
V COMPOSED
COMPOSE COFFEE MODEL V #TaehyungxComposeCoffee #컴포즈커피 pic.twitter.com/wxTff4ebvg
— Stream For Taehyung (@streamfortae) August 12, 2025
I went to try Taehyung’s drink,saw his photo, and got his special cup holder، I’m truly in love😭😭😭😭😭🤍🤍🤍🤍🤍
V COMPOSED IS COMING
COMPOSE COFFEE MODEL V#TaehyungxComposeCoffee pic.twitter.com/lRGoi33WYB
— 𝐇𝐈𝐁𝐓𝐀𝐄 ꪜ (@kimhibtae_thV) August 12, 2025
태형이 컵 홀더는 못 받았지만🥺 뷔 신메뉴 나왔으니까 팀원들한테 시원한 뷔 음료쏘기#TaehyungxComposeCoffee pic.twitter.com/OF4o7M6ESd
— ʚ온기ɞ (@v_of_me) August 12, 2025
한 모금에 담긴 뷔의 감성
음악처럼 스며든다구요^^
– 컴포즈 동해시 천곡점에서 #TaehyungxComposeCoffee pic.twitter.com/57SaWYELZF
— 매일뜨는보름달_27v2 (@Lov2130613BTS) August 12, 2025
비땜시 조기퇴근한김에 동네 컴포즈 들림
포스터 안붙었으면 포장할랬는데
우리 이쁜이 발견!
잘보이는 곳에 자리잡고 앉음
돌체 세레나데 마이 달달함
COMPOSE COFFEE MODEL V#TaehyungxComposeCoffee #eVeryoneisaComposer #뷔 #컴포즈커피 pic.twitter.com/dSKWIcLYHq
— 브븨뷔 KTH 🐯🐰 𝙇𝙖𝙮𝙤𝙫𝙚𝙧 ᰔᩚ (@taetaehoi) August 12, 2025
In addition to the full video commercial set to be released soon, Compose Coffee revealed that many more surprises are planned as part of the campaign.
