Jin has recently been named the brand ambassador for two luxury giants, FRED and Gucci. The announcement caused an overwhelming surge in web traffic, resulting in both brands’ websites crashing shortly after the news broke.
On August 8, Jin was officially announced as a Global Ambassador of Gucci. The official Japanese Gucci website went down right after Jin was announced.
The House is delighted to begin a new creative journey with #Jin from @BTS_twt as the award-winning artist joins the #Gucci family as its new Global Brand Ambassador. #BTS #JinxGucci pic.twitter.com/OoUlvD2Flp
— gucci (@gucci) August 8, 2024
The Japanese Gucci website has crashed following the LINE notification of #JIN becoming Gucci's Global Brand Ambassador. pic.twitter.com/QEUXffG0FX
— JIN PRINT (@theJINPRlNT) August 8, 2024
A couple weeks ago, the same situation happened with FRED, a Paris-based luxury jewelry company, known for its exquisite designs, experienced an unprecedented influx of website visitors within an hour of revealing Jin as their brand ambassador. The surge was so intense that it caused the website to crash, highlighting Jin’s massive influence and the high interest in his association with the brand.
When Fred announced Jin as their first Global ambassador the website crashed within minutes and now after Gucci dropped it's official announcement on Jin as their global ambassador Gucci website crashed and broke down too😭😭#JinxFredjewelry#JinxGucci pic.twitter.com/cpVut7Ovh0
— VOCAL KING (@VocalKingKim) August 8, 2024
Fans are massively buying FRED and Gucci products after Jin’s ambassadorship announcement, bragging about their purchases on the Internet.
seokjin's girls are already at gucci store buying gifts for themselves, his impact
— yougotnojams (@seokjin_halo) August 7, 2024
Google Topics | Luxury Brand 'Gucci'
Jin is now the #1 breakout (increase of over 5000% interest) under ‘Gucci’ worldwide. 🔥 pic.twitter.com/4UJxhBJGMp
— JIN SPACE ⁊📂 (@JINSPACE) August 8, 2024
The crashes of FRED and Gucci’s websites are more than just technical issues; they demonstrate Jin’s extraordinary global appeal and the fervent loyalty of his fans.
THE STORY IN TWO PARTS
Jin’s hotness and impact breaking the internet and crashing the website with traffic of the world’s biggest luxury brands FRED and Gucci after he became their brand ambassador
World’s Top Ten Luxury Jeweler brand, Paris based FRED’s website crashed… pic.twitter.com/LciR4mMQu4
— Seokjinism – THE ASTRONAUT JIN 🧑🚀 (Fan Account) (@seokjinism1) August 8, 2024