Netflix and HYBE have sparked fury after disrespecting BTS‘s Jungkook and J-Hope ahead of the comeback.
Ahead of their ARIRANG comeback, it was announced that Netflix would be showing the “Comeback Live” for fans.
We've been waiting for you. BTS THE COMEBACK LIVE | ARIRANG. March 21 at 8PM KT / 4AM PT. LIVE worldwide exclusively on Netflix.#BTSLiveonNetflix #BTS_ARIRANG pic.twitter.com/JujW26EZDP
— Netflix (@netflix) March 8, 2026
Recently, a photo to promote the comeback live has sparked fury after netizens showed that the lighting meant that J-Hope and Jungkook could not be seen.
RESPECT JUNGKOOK
RESPECT JHOPE
Two member’s faces are completely hidden by the lights in ARIRANG comeback posters. Immediately rectify this and change the image so all 7 members of BTS can be clearly seen.@netflix @NetflixKR @BIGHIT_MUSIC@bts_bighit @BTS_twt @HYBEOFFICIALtwt pic.twitter.com/pZflOca0Bb
— ⋆. 𐙚 ˚ (@detailofkookv) March 10, 2026
Imagine having the world's biggest Kpop soloist and generational talent in your group, and "spotlighting" him like this! 💀💀💀 pic.twitter.com/10FQwh48E3
— Polaris (@Polaris_Star90) March 9, 2026
This is a rookie graphic design mistake??? Not ensuring all members are visible is basic incompetence. Worse, this came from big companies yet such an obvious error was missed. Do proper quality assurance.@BIGHIT_MUSIC, @HYBEOFFICIALtwt, @netflix pic.twitter.com/iekFges1WL
— 기아 (@smol_kia) March 10, 2026
While the video did show all the members at the end, the reason for the anger was that the image blocking Jungkook and J-Hope was used for promotional posters across Seoul. It meant that the photo used for advertising the huge event had the two idols barely visible.
Two member’s faces are completely hidden by the lights in this comeback poster. Please change the image so all 7 members of BTS can be clearly seen.
RESPECT JUNGKOOK@netflix @NetflixKR @BIGHIT_MUSIC@bts_bighit @BTS_twt @HYBEOFFICIALtwt pic.twitter.com/H2gbxXP7s5
— lila ᴳᵒˡᵈᵉⁿ𝄞ᴸᵃʸᵒꪜᵉʳ (@lilatkforever) March 10, 2026
They are doing too much promo but can’t even respect the artists. Look at those promotional ads for ARIRANG comeback where JUNGKOOK and JHOPE’s faces were covered with that lights. This is so disappointing and disgusting. BTS IS 7 where??? RESPECT ALL 7 WHERE??? In the year… https://t.co/8PovquMPsg pic.twitter.com/St67sUuBTh
— JK DAILYʲᵏ (@Daily_JKUpdate) March 10, 2026
BTS 5 MEMBER NOW? RESPECT YOUR ARTIST!!!!!
RESPECT J-HOPEE
RESPECT JUNGKOOK@BIGHIT_MUSIC @HYBEOFFICIALtwt @netflix pic.twitter.com/X5hYgC5oe8
— FY HOSEOK 💚ミ 🐿 (@KullaEffy) March 10, 2026
