Not so long ago, the news of Jin becoming the Global Ambassador of Gucci become big news in the fashion world. It took over social media, crashed Gucci’s website, and increased sales by 15% within a single day. Now, Jin’s impact can be seen through the engagement rates of Gucci’s posts on social media.
Impact 🔥|
– The impact of Jin Ambassador is extremely large. In a single day, Gucci increased its sales by 15%. Fred had the highest increase of the year in visits to his website (up 45% on the month prior to appointing Jin as his ambassador). pic.twitter.com/dhjltbqVMq
— JIN SPACE ⁊📂 (@JINSPACE) August 10, 2024
Jin’s welcome post on Gucci’s official X (formerly Twitter) account has gained 112K likes, making it the brand’s most-liked post ever on X. This achievement pushed Harry Styles’ previous record of 111K likes to second place.
The House is delighted to begin a new creative journey with #Jin from @BTS_twt as the award-winning artist joins the #Gucci family as its new Global Brand Ambassador. #BTS #JinxGucci pic.twitter.com/OoUlvD2Flp
— gucci (@gucci) August 8, 2024
JIN now owns Gucci's most liked brand ambassador post on it's official X/Twitter handle (112k) previously held by Harry styles (111k)#JinxGucci @gucci pic.twitter.com/lDUT8Zq0XA
— JIN UPDATES (@seokjin_updates) August 20, 2024
Meanwhile, on Instagram, Jin also made history again. His welcome post has not only become Gucci’s most-liked post of all time, but it’s also the most replied-to post, with over 3.5 million likes and more than 40,000 comments. To put this in perspective, Jin’s post hit 1.7 million likes in under 6 hours, overtaking Kendall Jenner’s previous record of 1.6 million likes in no time!
View this post on Instagram
Gucci’s Welcome Post for Jin on their official Instagram account is their MOST LIKED and MOST REPLIED post ever.
Jin’s post surpassed 3M likes and has more than 40k replies
It was the FASTEST LIKED post when it had reached 1.7M and surpassed American Model Kendall Jenner’s… pic.twitter.com/JMMY3jDDyn
— Seokjinism – THE ASTRONAUT JIN 🧑🚀 (Fan Account) (@seokjinism1) August 10, 2024
But that’s not all— Jin’s influence is undeniable, with all of his posts for Gucci landing in the Top 20 most-liked posts on their Instagram history, including the coveted #1 spot.
Impact |Gucci all-time most liked posts on Instagram
↖️ Jin welcome post is most liked post in the history of @Gucci ´s instagram account.
↖️ All Jin´s posts are in the Top 20 (#1, #18, #19). pic.twitter.com/h1fyQOt4oi
— JIN SPACE ⁊📂 (@JINSPACE) August 10, 2024
Gucci and Jin of bts: a strategic alliance to rekindle (revive) the Italian House’s flame
By partnering with such an influential icon, Gucci is securing a high-profile presence on the international stage, especially with the increased visibility during the Paris 2024 Olympic… pic.twitter.com/qp3p5YPAe9
— JIN UPDATES (@seokjin_updates) August 10, 2024
Oh wow… Gucci's creative director Sabato actually said the reason why he wanted Jin to agree to sign with them and win him as their global ambassador is because he wants and I quote “People to fall in love with Gucci again”
this is such heavy statement I am speechless pic.twitter.com/dSjEdreXX5
— VOCAL KING (@VocalKingKim) August 7, 2024
