BTS’s Jin continues to shine as a “Beauty God” and “Sold-Out King,” once again proving his unmatched influence in the beauty industry.
Global beauty brand Laneige, part of Amorepacific, recently launched its Mewy Laneige campaign featuring Jin, its first male global ambassador. As part of this campaign, Laneige introduced the Laneige Mewy Cushion, an extension of the popular Neo Cushion line. The product is praised for its lightweight texture, smooth coverage, and deep hydration. Jin’s striking visuals in the campaign have sparked an enthusiastic global response.
The Laneige Mewy Cushion quickly rose to the top of the overall sales rankings at Olive Young, Korea’s leading health and beauty store chain. This achievement highlights Jin’s strong popularity and influence in the beauty market.
It follows the success of Laneige’s Cream Skin, another product Jin previously promoted. Cream Skin also reached number one in both overall and weekly sales rankings at Olive Young and sold out in offline stores.
In the United States, Cream Skin became a bestseller on Laneige’s official website for seven consecutive days. The product also sold out rapidly in Hong Kong, the Philippines, and Singapore.
In Indonesia, it was restocked after selling out. A limited-edition mini photobook featuring Jin, offered with Cream Skin purchases, also sold out instantly on China’s leading online shopping platforms, Taobao and Tmall.
In Japan, Laneige Cream Skin topped the overall sales ranking on Qoo10. Achieving the number one spot across all product categories, not just beauty, demonstrated Jin’s powerful global reach.
According to a report by WWD Japan, the Laneige brand manager at Amorepacific Japan shared that BTS’s Jin joining the campaign significantly boosted sales of Cream Skin Lotion. The campaign exceeded expectations by increasing sales by 100 percent and contributed to expanding brand awareness.
Jin’s presence in the campaign generated strong global reactions, leading to top sales rankings and widespread sellouts in multiple countries.
Laneige also reported record-breaking performance during the U.S. Black Friday and Cyber Monday sales events. With a 127 percent increase in year-over-year sales, the brand achieved its highest results to date. This growth helped Amorepacific’s North American sales surpass those in the Greater China region for the first time.
Jin has also collaborated with several other global brands including GUCCI, FRED, Alo Yoga, Dolby, and has served as an official ambassador for Seoul tourism and Jin Ramen by Ottogi. These activities continue to prove the overwhelming popularity and global impact of Jin as a top-tier superstar.
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