Suga has been chosen to represent Valentino as one of its newest brand ambassadors for Valentino Di.VAs.
Suga recently posted a snapshot of himself being taken for Valentino on Instagram and said he was ‘happy’ to be the new brand ambassador.
Suga, according to Pierpaolo Piccioli, Creative Director of Valentino, perfectly epitomises the values of diversity, inclusivity, innovation and passion that Di.VAs upholds.
“Chosen for his authenticity, creativity and empathy, SUGA reflects the values of the Maison, speaking to a generation through his contemporary ideals,” wrote the Italian luxury fashion house on Instagram.
Suga will appear in Maison Valentino’s Essentials campaign, which highlights the brand’s menswear essentials, as one of the first collaborations.
The well-known boy band’s entire lineup has previously committed to working with Louis Vuitton in 2021.
Just one day before Suga’s appointment with Valentino, another member of BTS was also introduced as the fresh face of Dior.
I have seen the posts. They are great and I think that Suga will so great as an ambassador.