Fans are enraged over a company allegedly trying to take unfair advantage of BTS member Jimin’s family business.
For years, BTS fans have been aware that Jimin’s father runs a café in Busan by the name “Magnate.” The place is frequently visited by ARMYs, even attracting tourists from abroad.
However, according to reports, since the idol’s father didn’t trademark the business name, it was copyrighted by someone else, forcing him to change the café’s name to “ZM-ILLENNIAL.”
Recently, the business issued a public notice, informing customers that a store was being opened near their location by the name of “Magnate.” However, it had no affiliation with the Park family. The notice was issued to ensure fans didn’t get confused between the two businesses.
‼️ SPREAD
ZM-ILLENNIAL in Busan has requested that visitors be aware that their cafe is ZM-ILLENNIAL, not Magnate. A nearby cafe is operating under the Magnate name, but it is not affiliated with them. Please help share this information with anyone planning to visit. pic.twitter.com/UqTlbs8ZyG
— j.mt (@jiminticaI) June 5, 2026
As per reports, the new “Magnate” store will operate an apparel business. Despite it not being a direct competitor, fans felt that it was an audacious attempt to capitalize on a brand name that now has global popularity thanks to its association with Jimin. The fact that the store’s signboard contained the same typography as the old name of Jimin’s father’s café only made the outrage stronger.
not even his father is free from leeches https://t.co/vAkK1AEU2I
— Jessi 13TS (@jiminiechicky) June 5, 2026
Not just name the styling the font all same lol that owner is such a leech. https://t.co/y6RgSdETPo
— ☆silverstar7☆ (@1310silverstar) June 5, 2026
the same typography… this is diabolical https://t.co/lVlclOrozb pic.twitter.com/KXs4W6UAF2
— sdl ٭ (@_sdl93) June 5, 2026
Erm wtf???? The shamelessness knows no bounds https://t.co/vuXS94efCg
— 정국 's Kuls⁷ IS SEEING BTS💜 ⊙⊝⊜ (@wannaseeJKin3D) June 5, 2026
Make sure no ARMY buys from that store! https://t.co/gNZMzEDWt0
— ARIRANG⟭⟬ ✨️㉧㉣㉣✨️⁷ ⟬⟭아포방포💜BTS IS 7💜 (@charestriart) June 5, 2026
i hope it goes bankrupt. https://t.co/1vFG3kT09x
— ①③⓪⑥ (@H0BIL0VI) June 6, 2026
