Recently, a statement claiming that HYBE was built by group SEVENTEEN was aired on MBC’s Hangout With You. After the teaser release, they received much criticism and backlash from ARMYs.
In the original clip, the subtitles state, “The HYBE headquarters built up by SEVENTEEN.”ARMYs that saw the clip were furious and called it an “absolute distortion of history.”
ARMYs felt that the subtitles were inaccurate because they seemed to disrespect BTS’s contribution to HYBE’s growth. After this blew up on social media, fans found that the subtitles have since then been edited.
흠… 그사이 수정을 하긴 하셨구나? pic.twitter.com/eopaQLnfuR
— (slow) 꾸욱⁷ (@kkuug_) April 20, 2024
The updated subtitles now state, “Welcome to HYBE’s headquarters. Even the members were in awe of the new building. However, many fans still couldn’t erase what they had done, and could not see MBC in the same way anymore.
자막수정했어도
하이브& mbc 콜랍으로
한 짓은 잊을 수가 없네. pic.twitter.com/ktOiy9diu2
— JIMINIMY지민시🐣slow (@jiminimymy) April 20, 2024
Even though they edited the subtitles, I will never be able to forget what HYBE and MBC did.
Fans also found that they had edited the subtitles on Naver and Nate TV platforms.
네이트 티비도 수정됐네요 https://t.co/Ug3fJIvSDF pic.twitter.com/oWgy8fpwLQ
— 최애는7명차애는아미 (@heun0613bts) April 21, 2024
Fans also looked at BTS HYBE’s revenue guide:
- 2018: 98% (about 100 %)
- 2019: 97% (about 100 %)
- 2020: 92%
- 2021: 70% – Relocation to new headquarters
- 2022: 67%
- 2023: 60% (estimated)
방탄소년단 하이브 매출 기여도
2018년: 98% (약 100%)
2019년: 97% (약 100%)
2020년: 92%
2021년 : 70% – 신사옥 이전
2022년 : 67%
2023: 60% (예상) pic.twitter.com/08scp9SD3i
— nugu (@imsoosickofthem) April 20, 2024
Numberwise, BTS accounted for most of HYBE’s sales and maintained 60% last year without being active as a complete group.
BTS accounted for 67% of Hybe's sales in 2022 w/o a tour, or a full comeback
and 60% in 2023 without an active OT7
While others sold 10M in a year and still are only a contributer to the rest of the 40%…
Just 1 year till BTS comes back
And watch them being responsible for… https://t.co/FdUZXnvuOp
— ⟭BlueeDenise⁷⁼¹⟬ 아포방포💜 (@BlueeDenise) April 20, 2024
On the other hand, it seems that the subtitles still have not been edited on the official MBC website yet.
그러게요. 하….. pic.twitter.com/G2zgmw6V39
— (slow) 꾸욱⁷ (@kkuug_) April 21, 2024
Also, check out the responses from ARMY regarding this controversy below.