BTS member Jungkook continues to demonstrate his immense global influence, with his ‘Jungkook for Calvin Klein’ (CKJK) collection selling out once again across multiple markets.
On June 30 (KST), Calvin Klein Japan resumed sales of restocked items from the ‘Jungkook for Calvin Klein’ capsule collection through its official online store. The products quickly sold out once again, extending the collection’s remarkable success.
The collaboration had previously achieved a complete sell-out during its initial release on the Japanese website. In South Korea, nearly all items also sold out, with the second round of restocked products disappearing just as quickly. The collection has likewise sold out on Calvin Klein’s official online stores in the United States, Poland, Australia, and Italy.
In China, the collection’s most expensive leather jacket—worn by Jungkook in the campaign—sold out in every size within just one minute of its release.
PVH Corp., the parent company of Calvin Klein and Tommy Hilfiger, described the project on its official website as the most successful collaboration in Calvin Klein’s history.
According to the company, the collection generated unprecedented global demand and engagement, achieving rapid sell-outs across every region. PVH also noted that nearly the entire capsule collection sold out on China’s Tmall, while products also quickly disappeared from official online stores throughout North America and Europe.
Fashion industry publication No Manners Magazine reported that the collaboration generated 3.4 million USD (approximately 5.2 billion KRW) in Media Impact Value (MIV) within 48 hours of its official announcement. A short promotional video of Jungkook sketching the collaboration logo on Calvin Klein’s official Instagram account alone reportedly generated 908,000 USD (approximately 1.4 billion KRW) in MIV.
Unlike traditional celebrity endorsements, ‘Jungkook for Calvin Klein’ saw the BTS star actively involved not only as the face of the campaign but also throughout the collection’s creative direction and design process, further contributing to the project’s record-breaking global success.
