Following the announcement of Jungkook as Graff’s first-ever global ambassador in the brand’s 66-year history, the British jeweler unveiled additional campaign photos and a behind-the-scenes video featuring the global superstar.
In the newly released pictorial, Jungkook exudes sophistication in an all-black suit while showcasing Graff’s Laurence Graff Signature collection, including an ear cuff, necklace, bracelet, and rings.
In the behind-the-scenes video, Jungkook shared his thoughts on the jewelry styling.
“I thought the Laurence Graff Signature bangle was especially beautiful,” he said. “I think it looks great layered with other bangles or styled together with a pendant.”
Graff also officially welcomed Jungkook through its website and social media channels.
“Graff unveils JungKook, of pop royalty BTS, as its new House Ambassador,” the brand wrote.
François Graff, Chief Executive Officer of Graff, praised the singer’s artistry, saying, “Jung Kook is a cultural icon, known for his multifaceted talents. His performances are bold yet refined, crafted with a brilliance that is impossible to ignore. Just as we at Graff push the boundaries of what is achievable in luxury jewellery, Jung Kook continually challenges creative boundaries in his work. We are delighted to welcome him as Graff’s new global ambassador.”
The newly released campaign further highlights Jungkook’s global influence as he continues to represent one of the world’s most prestigious luxury jewelry brands.
