BTS‘s Jin has been facing brutal comments on his latest brand photos after an alleged fan controversy with a top Chinese actor.
Jin was hit with a wave of trolling for his styling in a new Gucci shoot.
Amid the controversy over the photos, netizens noticed that one of Jin’s posts on the Gucci website was filled with malicious comments written in Chinese.
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One fan shared that fans of Jin had been doxing actor Xiao Zhan, and called for action to be taken.
Jin’s fans doxing Xiao Zhan. You need to abide by the Chinese laws in China. It’s illegal to post an ambassador’s ID. @gucci The internet is not an exception.
The issue began to spread on social media after it was alleged that BTS fans weren’t happy with Xiao Zhan’s treatment compared to the idol, so an alleged Jin fan account then doxxed the actor by posting his personal information.
🍵Let me explain this controversy for those who are just watching from the sidelines.
Some #KimSeokJin (BTS) fans were unhappy that Gucci gave Xiao Zhan better promotional treatment. The dispute escalated when one fan doxxed #XiaoZhan by publicly posting His Personal ID info pic.twitter.com/0oKXmMh7Zd
— 瓜🍉 (@CentGossip_) August 27, 2026
Some fans claimed that it was not a Jin fan but someone posing to center hate on Jin and ARMYs.
Chinese seokjinnies are suffering severe online harassment from Xiao Zhan’s fans. They take posts made by deliberate trolls to stir up conflict, and falsely frame everything as the fault of Jin’s fans. They even claim we have insulted XZ.
They harass our fans and flood Weibo and…
— TEKI ᴺᴼ ᴶᴵᴺ ᴺᴼ ᴸᴵᶠᴱ (@teki_1204) August 26, 2026
Chinese seokjinnies are suffering severe online harassment from Xiao Zhan’s fans. They take posts made by deliberate trolls to stir up conflict, and falsely frame everything as the fault of Jin’s fans. They even claim we have insulted XZ.
They harass our fans and flood Weibo and…
— TEKI ᴺᴼ ᴶᴵᴺ ᴺᴼ ᴸᴵᶠᴱ (@teki_1204) August 26, 2026
Yet, it was revealed that action had been taken against the users, with someone saying a Jin fanbase on Weibo had apologized.
After the slanders and the infringement of his private infos leaked and posted online by members of a certain fandom, #XiaoZhan has already taken action, firm law has just been released and the mentioned users from weibo (1 user) and xhs (2 users) have been effectively sued.… pic.twitter.com/Gn9EEn66eQ
— Xiao Zhan Melons🍉 (@xzmelons) August 27, 2026
Jin’s Chinese Fanclub has issued a statement apologizing to Xiao Zhan. Every Gucci GBA is being featured in the Gucci campaign in China. Ur fave ain’t special. lol. Jin’s fan is the one who got jealous & leaked XZ’s private info. A crime punishable with JAIL. Quit playing victim. https://t.co/xnKBbeA2Jm pic.twitter.com/zL0JJIJXYX
— Andi ♥️ (@XiaoZhaaan1005) August 27, 2026
