BTS‘s Jimin ranked first in the idol individual brand reputation big data analysis for January. BLACKPINK‘s Jennie and IVE’s Jang Wonyoung followed behind.
The Korea Corporate Reputation Research Institute extracted 160,367,806 pieces of brand big data from 1,730 idols’ individual brands collected between December 22, 2025, and January 22, 2026, to analyze idol individual brand reputation indexes by measuring consumer participation index, media index, communication index, and community index.
The BTS Jimin brand, ranked first in brand reputation, recorded a participation index of 195,876, media index of 376,856, communication index of 3,736,419, and community index of 4,471,812, with a total brand reputation index of 8,780,962. Link analysis highlighted the words “romantic,” “long-lasting,” and “coming back,” while keyword analysis showed “ARMY,” “MUSE,” and “Who” as prominent.
