Recently, Korean media started referring to Jin as the “representative of South Korea,” emphasizing his significant contribution to enhancing the global image of both the country and K-pop.
Despite being discharged just two months ago from 18 months of military service, Jin has already achieved remarkable milestones. He has held a concert for his fans, become the face of two global luxury brands, appeared on multiple variety shows, launched a successful show of his own, graced the covers of several magazines, produced his solo album, and even participated as a torchbearer in the Olympic Games, representing South Korea.
NEWS || (Yonhap News TV) ㅡ 🇰🇷
K-media and news channels are stating facts 😌🙌 as stated in this report while reporting on Hybe's miraculous resurrection as a result of 'THE KING' Jin!
👨🏻💻 : Famous group BTS member Jin, his return & performance/live event record, made his… pic.twitter.com/7n712n6I9V
— JIN FACTS || 🛸 KSJ1 IS COMING SOON || seokjin era (@_LunarWolfJin) June 16, 2024
[MEDIA]
Jin is considered a representative of South Korea participated as a torch bearer in the 2024 Paris Olympics
Jin has proven his IMMENSE POPULARITY and buzz by taking highest number of mentions and search rankings worldwide as befitting a REPRESENTATIVE GLOBAL SUPERSTAR” pic.twitter.com/jVTexPT7Ro
— JIN UPDATES (@seokjin_updates) August 16, 2024
On August 20 the artist has also been announced as the “Honorary Seoul Ambassador“, being named the Face of Seoul.
전역 후 아미를 위해 눈코 뜰 새 없이 바쁘게 달려온 방탄소년단 진, 이번에는 서울의 얼굴이 됐습니다.
🔗https://t.co/UpqpzgsUGv https://t.co/ldwiP4IgF5
— VOGUE KOREA (@VogueKorea) August 22, 2024
Korean media frequently highlights Jin’s endearing personality, relentless work ethic, and continued success in the face of challenges. His return to the entertainment industry had an immediate impact, with Hybe’s stock prices soaring. Articles about Jin consistently dominate the Top 30 trending topics on Naver, reflecting the public’s deep affection for him.
According to K-Media, Jin was considered as 'HYBE's savior' even before his discharge.
Jin is expected to release an album in the 4th quarter. The stock price is expected to rise due to full expectation.
It was expected that Jin's return would bring good tension to the K-pop… pic.twitter.com/vex1JBUMc1
— JA (@jinniesarchives) July 5, 2024
On August 21, Korean media further solidified his influence by dubbing Jin “Hybe’s savior.”:
[K-media] “Struggling HYBE is Solo Jin becoming the Hybe saviour”
BTS member #JIN is drawing attention with his active solo activities.
Since his military service in June, Jin has been a hot topic for his activities in various fields. He held a fan event called '2024 Festa' the… pic.twitter.com/5fmO9heCCf
— JIN UPDATES (@seokjin_updates) August 21, 2024
“Since his military service in June, Jin has been a hot topic for his activities in various fields. He held a fan event called ‘2024 Festa’ the day after his discharge, and recently participated as a torch bearer for the 2024 Paris Olympics, raising his status as a global star.
He is also active in the entertainment industry. On the MBC show ‘It’s Good to Get a Good Rest’ that aired on the 19th, he showed a different side of himself spending time with nature. Appearing on his first terrestrial entertainment show since his comeback, Jin not only diligently worked hard but also showed off his cooking skills and entertainment sense, achieving the program’s highest viewership rating (6.4% nationwide).
On the 20th, BTS’ official YouTube channel released a video of “Run, Seokjin” in which they visit their alma mater in their school uniforms.
Jin’s all-out activities continue like this, and with a comeback as a singer planned for the second half of the year, attention is focused on whether HYBE, which has been struggling recently, will bounce back. This year, HYBE has been struggling due to internal conflict with Ador’s CEO Min Hee-jin and other controversies.
This has caused Hive’s stock price to fluctuate and even raised the issue of crisis.
Jin is expected to release an album in the 4th quarter. The stock price is expected to rise as well.
It is expected that Jin’s return would bring good tension to the K-pop industry”.
